Watson Realty Corp. Realtors®

(904) 755-1096

Why Listing Photos Matter

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A major component of real estate these days is searching and viewing properties online. It’s often the first impression you’ll get from the home — specifically the listings photos. They’re a crucial element that shouldn’t be overlooked, especially if you’re serious about selling your home.

In this digital age, your home needs to have both web appeal and curb appeal!

The first step in creating great listing photos is to clean your house, organize it and get it ready to have flattering photos taken. Make sure you pay attention to detail, even little things will seem amplified under the camera lens. Keep in mind, people will be able to zoom in and out to look over every inch of the photos.

Pro Tip – Selling your home for top dollar can often be achieved through staging, make sure to explore some options before having photos taken.

Listing photos need to be professional grade; images that are small, blurry, or distorted will not be attractive to an online audience. It’s really best to have high-resolution images with bright lighting and a formal editing process. A professional photographer will know the best lights, angles and edits to make to ensure your home is painted in the light it deserves.

Make sure you get a good number of photos, both inside and out. This helps an online audience get more familiar with your home, which is an important step before visiting a house in person. Many people will even revisit the listing photos again after they’ve viewed the home in person. We also recommend taking exterior shots at both during the daytime and nighttime, so users can see the home from all aspects of lighting.